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Showing posts with label Linkedin. Show all posts
Showing posts with label Linkedin. Show all posts

10 Websites Where You Should Have Your Company Profile Listed

1. InBusiness.com

InBusiness.com is a comprehensive site with 20 million pages of company profiles. Part of the AllBusiness.com family of websites, and so a high-quality site. Companies can add a profile for free, with links back to their main website. This is helpful for SEO purposes and to drive more traffic to a company site.
InBusiness
2. LinkedIn
LinkedIn is viewed more as a site for individual profiles, but companies can also add their profile. LinkedIn gets huge traffic and is well respected.
LinkedIn
3. Manta
Manta has been around for a while and houses millions of profiles. The site is not very well designed and full of too many ads, but it does get a fair amount of traffic. Basic services are free, but the site charges for premium placements and extra offerings.
manta
4. Business.com
Business.com allows you to search for B2B vendors and add your business to their directory. However, be aware that there is an annual fee of $299 to be listed.
business.com
5. Yelp
Yelp is a review site where millions of local businesses are profiled. Users post reviews (positive and negative) about your business. The site gets tremendous traffic, and a good review could increase business (a bad review, however, could really damage a company)
yelp
6. Citysearch.com
Citysearch provides a comprehensive listing of businesses by categories (restaurants, attorneys, doctors, etc.) and by city. The site was founded in 1995 and focuses on local and community.
citysearch
7. Superpages.com
Superpages helps consumers find local businesses, coupon deals, and get local related information. It allows you to post a profile and raise the visibility of a profile — for a fee.
superpages
8. Yext.com
Yext is a paid service that allows you to post and update your company profile on a number of business directories.
yext
9. Google Places for Business
Google Places for Business is a Google service that allows businesses to be listed for free, and to upload directions, pictures, address, and more. Just search in Google.com for “Google Places for Business.”
Google Places for Business
10. Hoovers
Hoovers, a D&B company, has complete listings on almost every company in the U.S. It can be a bit hard to navigate through, but the data tends to be very up-to-date.
Hoovers
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LinkedIn Profile Expert Tips and Truths

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Here are some LinkedIn profile, tips and truths by Christine Hueber:

Are you confused about where to start to optimize your LinkedIn profile so you get better results from it?

Do you feel like LinkedIn is a mystery and you don’t understand how it works?

I was talking with a client this week who had these questions and wanted to learn how to better use LinkedIn, and specifically, how to get the most from her LinkedIn profile. She felt like LinkedIn is an untapped resource and wanted to get it taken care of and understand how to make it easy.

So we worked our way through her LinkedIn profile…

To begin, I explained to her that to have an effective LinkedIn profile, it’s critical that you know what the next step is you want your ideal client to take. For example, do you want them to call or email you…or schedule an appointment or register for your gift?

This is what you’ll use for your headline and in your summary.

You also want to use your keywords liberally in your headline, summary and positions so you appear higher in search results for your keywords.

Note: LinkedIn is not like Google and ranks you in keyword search results more literally.

Ideally, your headline, summary and positions all support the next step you’re inviting your ideal client to take with you.

Bonus Tip: Remove the “People also viewed” section on the right side of your page. Because after all…do you really want make it easy for your LinkedIn profile viewers to click away from your profile to someone else’s??

Finally, customize your LinkedIn Profile url to be your name so you’re easy to find and have an elegant link to use for forms, business cards, etc.

If you’re interested in getting more details on how to quickly and easily get better results from LinkedIn, click here to schedule your complimentary LinkedIn Results strategy session with me to explore that and to find out what you can do to have a results breakthrough. I have a limited number of appointments available and request that only people who are serious about dramatically increasing their results on LinkedIn schedule a time to talk.

 “Marketing mentor Christine Hueber teaches business owners and entrepreneurs around the world how to create and manage profitable LinkedIn marketing that easily gets them more clients. Get her FREE report ‘Top 10 LinkedIn Success Secrets for Entrepreneurs’ at www.ChristineHueber.com
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8 Steps to Using LinkedIn for Lead Generation

If you target business professionals, then LinkedIn is a great place to acquire leads. I have worked with several clients who want to generate business leads but have not fully implemented a LinkedIn strategy.



Below you will find 8 steps to using LinkedIn for lead generation that I often tell my clients. I hope this is helpful:

1. Develop your LinkedIn plan

We all know the old adage: If you fail to plan, you plan to fail. This is certainly the case when targeting prospects through LinkedIn. This platform offers a plethora of resources for users to attract the right lead. Before utilizing any of these resources you should create a plan of action to maximize efforts. Begin with the following:
  1. Build your company page
  2. Create a content production and marketing plan
  3. Develop a plan to attract followers.

2. Learn from the competition

There is no reason to re-create the wheel. Examine your competitors efforts to see if they inspire your own efforts on LinkedIn. Remember every company has varying levels of bandwidth so be objective when analyzing other company pages. Some techniques may not be suited for your business. Take the positives points from each and apply accordingly.

3. Create your LinkedIn company page

Your company page is the cornerstone of your LinkedIn presence. When creating your page, be sure you do the following:
  1. Add keyword-rich description of your business (so people can find you via LinkedIn search),
  2. Use an engaging cover image on the page
  3. Update your page frequently (ideally, daily) so that your content shows up in your followers’ update feeds.

4. Attract followers

Start by asking employees, customers, and partners to follow your page.
  1. Encourage these people to share your page and status updates with their connections so you reach as many people in your target market as possible.
  2. Include a LinkedIn follow button on your website, blog and email signature.
  3. Send an exclusive email announcing your presence on LinkedIn. Be sure to indicate the added value for following your company as well.

5. Use content to engage buyers

Be mindful of the LinkedIn user types. This is a network of “professionals” that habitually consume informative content. Make sure you regularly post informational content such as blogs, white papers, webinars, infographics, reports, etc. By doing this consistently, you can establish your company page as a destination for valuable content.

6. Participate in the community

There are several ways you can be an actively engage with your target buyers on LinkedIn. Here are a few:
  1. Participate in LinkedIn Groups and share high-value content, or be helpful by answering questions or making suggestions.
  2. Engage people through LinkedIn’s social features such as commenting and liking.

7. Use LinkedIn Ads

LinkedIn Ads allow you to promote your company and content to a very specific professional audience. You can target an audience based on industry, job function, job title, and seniority. These ads can be text-only, text plus image, or video. They show up on the pages that LinkedIn members spend the most time on, such as profiles and home pages.

8. Use LinkedIn analytics

LinkedIn offers a lightweight analytics tool that you can use to measure your LinkedIn marketing efforts. The tool is available via your LinkedIn company page and provides visibility into metrics such as reach and engagement. See More:
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3 Things you need to know on how to use Linkedin to market yourself

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LinkedIn prides itself on being the social network most focused on building a professional presence online. The following is a list of ways in which you could use LinkedIn in order to promote your business to your network and build a strong marketing profile
1. Create a strong professional profile One of the best ways to keep your connections informed about your happenings is by posting ‘status updates.’ Status updates are brief statements that you feel your connections will find useful. In addition, they can include links to related content on your website. To appear active in the LinkedIn community, post useful and actionable status updates on a regular basis. LinkedIn also allows you to easily syndicate your Blog posts to your profile. As you post to your blog on your Website, your LinkedIn profile will be automatically updated with your posts’ title, abstract and link to the full post on your Website. If you are an active participant in Twitter, you can integrate your LinkedIn status updates with your Tweets to keep your connections and followers informed. LinkedIn makes it easy for you to request recommendations from your connections. A collection of glowing recommendations that underscore your expertise and experience will significantly enhance your profile.
2. The LinkedIn Community LinkedIn Groups help you stay informed and keep in touch with people that share your interests. You can create your own LinkedIn groups or join any number of groups that focus on your area of interest or expertise. Participating in LinkedIn Groups by adding value to the discussion is a great way to expand your circle of influence. LinkedIn Answers is a great way to share business knowledge and connect with like-minded colleagues. You can ask pressing questions and get fast, accurate answers from your network and other experts worldwide. In addition, you can showcase your knowledge, expertise, and interests by answering questions. Company Pages are a powerful research tool that you can use to find companies to do business with or research competitors. In addition, you can create a Page for your company to showcase your expertise. You can publish your company’s description, headquarters address and Website address. To further your company page’s value, you can post targeted jobs, recruitment videos, information about products and services and company images.
3. LinkedIn as a marketing tool When you create a LinkedIn profile, it will create a LinkedIn Web address that will appear like a collection of odd letters and addresses. LinkedIn will let you customize this address to create a branded LinkedIn address with your name. Become a ‘Recognized Expert’ by answering LinkedIn questions and actively participating in LinkedIn group discussions. This way, you have an opportunity to establish yourself as an expert and thought leader in your field. If you have an active list of LinkedIn connections, you are most likely only two or three connections away from the prospect. Use LinkedIn’s introduction features to ask one of your connections for an introduction.
Successful business people are always looking to find valuable employees that will ensure their future success. LinkedIn provides you with an easy place to find them. You’ll have access to a pool of talented individuals within your LinkedIn groups. You can also post a job directly on LinkedIn to attract a talented set of candidates. Whenever you meet someone, connect with them on LinkedIn. It’s a great way to expand your influence and keep connections up to speed on your accomplishments.

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- See more at: http://leonmarinus.com/3-things-you-need-to-know-on-how-to-use-linkedin-to-market-yourself/#sthash.CIWqjKd4.dpuf
LinkedIn prides itself on being the social network most focused on building a professional presence online. The following is a list of ways in which you could use LinkedIn in order to promote your business to your network and build a strong marketing profile
1. Create a strong professional profile One of the best ways to keep your connections informed about your happenings is by posting ‘status updates.’ Status updates are brief statements that you feel your connections will find useful. In addition, they can include links to related content on your website. To appear active in the LinkedIn community, post useful and actionable status updates on a regular basis. LinkedIn also allows you to easily syndicate your Blog posts to your profile. As you post to your blog on your Website, your LinkedIn profile will be automatically updated with your posts’ title, abstract and link to the full post on your Website. If you are an active participant in Twitter, you can integrate your LinkedIn status updates with your Tweets to keep your connections and followers informed. LinkedIn makes it easy for you to request recommendations from your connections. A collection of glowing recommendations that underscore your expertise and experience will significantly enhance your profile.
2. The LinkedIn Community LinkedIn Groups help you stay informed and keep in touch with people that share your interests. You can create your own LinkedIn groups or join any number of groups that focus on your area of interest or expertise. Participating in LinkedIn Groups by adding value to the discussion is a great way to expand your circle of influence. LinkedIn Answers is a great way to share business knowledge and connect with like-minded colleagues. You can ask pressing questions and get fast, accurate answers from your network and other experts worldwide. In addition, you can showcase your knowledge, expertise, and interests by answering questions. Company Pages are a powerful research tool that you can use to find companies to do business with or research competitors. In addition, you can create a Page for your company to showcase your expertise. You can publish your company’s description, headquarters address and Website address. To further your company page’s value, you can post targeted jobs, recruitment videos, information about products and services and company images.
3. LinkedIn as a marketing tool When you create a LinkedIn profile, it will create a LinkedIn Web address that will appear like a collection of odd letters and addresses. LinkedIn will let you customize this address to create a branded LinkedIn address with your name. Become a ‘Recognized Expert’ by answering LinkedIn questions and actively participating in LinkedIn group discussions. This way, you have an opportunity to establish yourself as an expert and thought leader in your field. If you have an active list of LinkedIn connections, you are most likely only two or three connections away from the prospect. Use LinkedIn’s introduction features to ask one of your connections for an introduction.
Successful business people are always looking to find valuable employees that will ensure their future success. LinkedIn provides you with an easy place to find them. You’ll have access to a pool of talented individuals within your LinkedIn groups. You can also post a job directly on LinkedIn to attract a talented set of candidates. Whenever you meet someone, connect with them on LinkedIn. It’s a great way to expand your influence and keep connections up to speed on your accomplishments.

hqdefault.jpg
- See more at: http://leonmarinus.com/3-things-you-need-to-know-on-how-to-use-linkedin-to-market-yourself/#sthash.CIWqjKd4.dpuf

LinkedIn prides itself on being the social network most focused on building a professional presence online. The following is a list of ways in which you could use LinkedIn in order to promote your business to your network and build a strong marketing profil.

1. Create a strong professional profile One of the best ways to keep your connections informed about your happenings is by posting ‘status updates.’ Status updates are brief statements that you feel your connections will find useful. In addition, they can include links to related content on your website. To appear active in the LinkedIn community, post useful and actionable status updates on a regular basis. LinkedIn also allows you to easily syndicate your Blog posts to your profile. As you post to your blog on your Website, your LinkedIn profile will be automatically updated with your posts’ title, abstract and link to the full post on your Website. If you are an active participant in Twitter, you can integrate your LinkedIn status updates with your Tweets to keep your connections and followers informed. LinkedIn makes it easy for you to request recommendations from your connections. A collection of glowing recommendations that underscore your expertise and experience will significantly enhance your profile. 

2. The LinkedIn Community LinkedIn Groups help you stay informed and keep in touch with people that share your interests. You can create your own LinkedIn groups or join any number of groups that focus on your area of interest or expertise. Participating in LinkedIn Groups by adding value to the discussion is a great way to expand your circle of influence. LinkedIn Answers is a great way to share business knowledge and connect with like-minded colleagues. You can ask pressing questions and get fast, accurate answers from your network and other experts worldwide. In addition, you can showcase your knowledge, expertise, and interests by answering questions. Company Pages are a powerful research tool that you can use to find companies to do business with or research competitors. In addition, you can create a Page for your company to showcase your expertise. You can publish your company’s description, headquarters address and Website address. To further your company page’s value, you can post targeted jobs, recruitment videos, information about products and services and company images.

3. LinkedIn as a marketing tool When you create a LinkedIn profile, it will create a LinkedIn Web address that will appear like a collection of odd letters and addresses. LinkedIn will let you customize this address to create a branded LinkedIn address with your name. Become a ‘Recognized Expert’ by answering LinkedIn questions and actively participating in LinkedIn group discussions. This way, you have an opportunity to establish yourself as an expert and thought leader in your field. If you have an active list of LinkedIn connections, you are most likely only two or three connections away from the prospect. Use LinkedIn’s introduction features to ask one of your connections for an introduction. 

Successful business people are always looking to find valuable employees that will ensure their future success. LinkedIn provides you with an easy place to find them. You’ll have access to a pool of talented individuals within your LinkedIn groups. You can also post a job directly on LinkedIn to attract a talented set of candidates. Whenever you meet someone, connect with them on LinkedIn. It’s a great way to expand your influence and keep connections up to speed on your accomplishments.




LinkedIn prides itself on being the social network most focused on building a professional presence online. The following is a list of ways in which you could use LinkedIn in order to promote your business to your network and build a strong marketing profile
1. Create a strong professional profile One of the best ways to keep your connections informed about your happenings is by posting ‘status updates.’ Status updates are brief statements that you feel your connections will find useful. In addition, they can include links to related content on your website. To appear active in the LinkedIn community, post useful and actionable status updates on a regular basis. LinkedIn also allows you to easily syndicate your Blog posts to your profile. As you post to your blog on your Website, your LinkedIn profile will be automatically updated with your posts’ title, abstract and link to the full post on your Website. If you are an active participant in Twitter, you can integrate your LinkedIn status updates with your Tweets to keep your connections and followers informed. LinkedIn makes it easy for you to request recommendations from your connections. A collection of glowing recommendations that underscore your expertise and experience will significantly enhance your profile.
2. The LinkedIn Community LinkedIn Groups help you stay informed and keep in touch with people that share your interests. You can create your own LinkedIn groups or join any number of groups that focus on your area of interest or expertise. Participating in LinkedIn Groups by adding value to the discussion is a great way to expand your circle of influence. LinkedIn Answers is a great way to share business knowledge and connect with like-minded colleagues. You can ask pressing questions and get fast, accurate answers from your network and other experts worldwide. In addition, you can showcase your knowledge, expertise, and interests by answering questions. Company Pages are a powerful research tool that you can use to find companies to do business with or research competitors. In addition, you can create a Page for your company to showcase your expertise. You can publish your company’s description, headquarters address and Website address. To further your company page’s value, you can post targeted jobs, recruitment videos, information about products and services and company images.
3. LinkedIn as a marketing tool When you create a LinkedIn profile, it will create a LinkedIn Web address that will appear like a collection of odd letters and addresses. LinkedIn will let you customize this address to create a branded LinkedIn address with your name. Become a ‘Recognized Expert’ by answering LinkedIn questions and actively participating in LinkedIn group discussions. This way, you have an opportunity to establish yourself as an expert and thought leader in your field. If you have an active list of LinkedIn connections, you are most likely only two or three connections away from the prospect. Use LinkedIn’s introduction features to ask one of your connections for an introduction.
Successful business people are always looking to find valuable employees that will ensure their future success. LinkedIn provides you with an easy place to find them. You’ll have access to a pool of talented individuals within your LinkedIn groups. You can also post a job directly on LinkedIn to attract a talented set of candidates. Whenever you meet someone, connect with them on LinkedIn. It’s a great way to expand your influence and keep connections up to speed on your accomplishments.

hqdefault.jpg
- See more at: http://leonmarinus.com/3-things-you-need-to-know-on-how-to-use-linkedin-to-market-yourself/#sthash.CIWqjKd4.dpuf
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