Pinterest has really taken off in last
few years but in 2013 it really pulled off and joined the league of the
Top Social Media channels i.e Facebook and Google which is spectacular
for a website which is yet to generate a revenue from the website.
What
was considered as a website for sharing and curating wedding pictures
and recipes have now emerged as a major contender in social media space,
particularly in the eCommerce and retail business. Studies have shown
that Pinterest
now commands upwards of 41 percent of e-commerce traffic from social
networking sites, and the average Pinterest user has a household income
of more than $100,000 per annum leaving behind other channels and
becoming the most profitable website for social media marketing when it comes to ROI.
How
lucrative have those visual pinboards been? Well, the average
e-commerce order placed by a Pinterest user is $179. Compare that to $80
for Facebook and $69 for Twitter, and you can easily notice that
there’s money to be made.
If that fact wasn’t enough to convince you of the power of Pinterest, Omnicore has designed this Infographic.
Related Resources from B2C
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